Morton Salt is an American food company producing salt for food, water conditioning, industrial, agricultural, and road/highway use. This was the first COMMODITY to be branded The original saying that went with the salt girl image stated, “Even in rainy weather, it flows freely.” Sterling Morton thought that this saying was too wordy. Amen. Morton felt it needed to be shorter and snappier. An explanation for pouring of a solid is to be stated. [24], In the 2011 episode "The Fight" of the television series Parks and Recreation, Morton Salt is one of three products publicly endorsed by the character Ron Swanson (Nick Offerman). DEStech Publications, 2015. jQuery("#footnote_plugin_tooltip_2").tooltip({ tip: "#footnote_plugin_tooltip_text_2", tipClass: "footnote_tooltip", effect: "fade", fadeOutSpeed: 100, predelay: 400, position: "bottom center", relative: true, offset: [10, 10] }); 3 Emerton, Victoria, and Eugenia Choi. You are our Refuge and a refreshing shade from the heat. He provides ‘time out’ when needed and a place to rest in Him. They even put a spout on the top to allow for easy pouting and to reinforce the idea that their brand of salt was pourable. In fact, the Morton Salt Company patented this spout. That’s 93 years! “You have been a refuge for the poor, a refuge for the needy in their distress, a shelter from the storm and a shade from the heat. The next morning, we see smoke. I will say of the Lord, “He is my refuge and my fortress,my God, in whom I trust.” Psalm 91:2 (NIV), Oh Heavenly Father, we thank You for each reminder that we are not alone. Morton Salt made the common salt a respectable product by giving it a corporate identity and branding, 1. Food didn't used to be as easy and. The Morton Salt Girl is still being used by the company today, 108 years after she debuted. All Rights Reserved. A more positive spin on it resulted in the now famous slogan, “When it Rains it Pours.”. He has heard every cry for mercy and scooped me up and taken me to shelter. In 1911, the company developed a breakthrough in table salt technology. Instead of referring to clump-free salt, it now describes a situation when, after one negative thing happens, more bad luck follows. Calcium silicate can absorb a whole lot of liquid while still remaining a free-flowing powder. In 1910, the business, which had by that time become both a manufacturer and a merchant of salt, was incorporated as the Morton Salt Company. [17] The company's logo and its motto, "When it rains, it pours", both originating in a 1914 advertising campaign, were developed to illustrate the point that Morton Salt was free flowing even in rainy weather. It worked. Can you picture it in your mind…see the cute little girl, standing in the pouring rain, sheltered by her big umbrella? [16], Morton Salt's logo features the "Morton Salt Girl," a young girl walking in the rain with an opened umbrella and scattering salt behind her from a cylindrical container of table salt, and is one of the ten best-known symbols in the United States. Leaning on each other for strength? It is a subsidiary of the German mining company K+S. Methods for Developing New Food Products: an Instructional Guide. What Morton did has nothing to do with the package, though. Joy Morton started working for E. I. Wheeler in 1880, buying into the company for $10,000, with which he bought a fleet of lake boats to move salt west. [tags]slogan, business slogan, company slogan, corporate slogan, famous slogan, popular slogan, advertising slogan, brand value, branding, brand, meaning behind Morton Salt slogan, When it rains, it pours[/tags], Hi Vivienne! Karukstis, Kerry K., and Van Hecke Gerald R. Chemistry Connections: The Chemical Basis of Everyday Phenomena (Complementary Science Series). Based in Chicago,[2] the business is North America's leading producer and marketer of salt. Alternatively, I’m just an email away. rains but it pours." They introduced what today is a typical added ingredient, a free-flowing or anti-caking ingredient. I watched and listened as it burned closer and closer to our home. 4Karukstis, Kerry K., and Van Hecke Gerald R. Chemistry Connections: The Chemical Basis of Everyday Phenomena (Complementary Science Series). The slogan has passed into common usage! The phone doesn't ring for days, and then you get a The old saying, “When it rains, it pours,” sounds like wise wisdom from Confucius or the Bible or even the moral of an Aesop’s Fable. The phrase was once the advertising You might ask what does rain have to do with salt? magazine advertisements. WHEN IT RAINS, IT as part of a title of a work by John Arbuthnot in 1726; 'It cannot Rain but It is used when something is long absent and then is present in abundance. The advertising agency, N.W. Do Dietary Supplements Require FDA Approval Before Being Sold? DEStech Publications, 2015. August 2011, a wildfire is out of control in Texas. 2. It makes the news as the wind and dry conditions take it across acre after acre. Ayers & Company was hired by the Morton Salt Company to create a series of print ads that were to run in Good Housekeeping magazine. Calcium silicate is now used instead for the same purpose. In 1911, the company developed a breakthrough in table salt technology. A call came from my husband. Essential Guide to Food Additives. I’ve always found this a curious choice since the idiom alludes to trouble which comes in multiples. There is nothing very miraculous or mysterious at work here. Truly thinking outside the box, the designers at the Morton Salt Company decided to package their new, free-flowing salt in a cylindrical shaped container. It can absorb, in fact, 1 to 2.5 times its own weight in liquid but when it comes to water, our chief concern, its absorption capacity is more like 600%. The famous Morton Umbrella Girl and slogan, “When it rains, it pours”� first appear on the blue package of table salt and in a series of Good Housekeeping magazine advertisements. The Brand Campaign targeted a problem and a solution Of course, you’ve seen this happen in your salt shaker, which more easily allows the salt to absorb moisture. Did your mind go to the Morton slogan for salt, or did you think about the old English proverb which suggested when … We lost our home that day. [28], CS1 maint: BOT: original-url status unknown (, "Carol Litchfield collection on the history of salt", "Dow Chemical shakes off Morton to pay down debt", "Dow Chemical's Rohm and Haas agrees to sell salt business to Germany's K+S Aktiengesellschaft – Update", "Dow gets clearance to sell Morton to K+S, can now pay loan", "208 W. Washington, Sudler Property Management, Chicago IL", "The Morton Salt 'Umbrella Girl' Has A New Look", "Morton Salt Girl Voted Into Advertising Week Walk of Fame, Caps Off Eventful Week of Her Centennial Celebrations", "OK Go's Latest Video Extravaganza Is About Changing the World—That and Morton Salt", Companies in the Chicago metropolitan area, https://en.wikipedia.org/w/index.php?title=Morton_Salt&oldid=976636744, CS1 maint: BOT: original-url status unknown, Articles with dead external links from January 2018, Articles with permanently dead external links, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License, This page was last edited on 4 September 2020, at 03:17. I have to find a way to get to the house and get the dogs.”. God has given me a wonderful team of many. By any chance does anyone know what else that phrase means? 1Karukstis, Kerry K., and Van Hecke Gerald R. Chemistry Connections: The Chemical Basis of Everyday Phenomena (Complementary Science Series). It's something we all take for granted currently, but think about the intuition that it takes to double down on such an idea so early on. For every two cans of salt sold in the US, one is a Morton Salt can. Morton Salt Company has been using the slogan when it rains it pours, together with the familiar Morton Salt Girl carrying her umbrella, since 1911. These additives are intermediate-stage additives. Today, however, they use calcium silicate (CaSiO3). The company's logo and its motto, "When it rains, it pours", both originating in a 1914 advertising campaign, were developed to illustrate the point that Morton Salt was free flowing even in rainy weather. - See more popular advertising slogans for business, Methods for Developing New Food Products: an Instructional Guide. But the phrase is old enough to have served Slogan: When it rains, it pours! ), Thai king and his wife put on a brave face at graduation ceremony amid anti-monarch demonstrations as two activists face life imprisonment for ‘violence against the queen’, Enraged dad 'punches' man accused of drugging and sexually assaulting his daughter, 13, after luring her from a shopping centre, 'I've been BRUTALLY attacked': Man screams for help as he's arrested on a Melbourne beach after 'failing to provide his licence' – as onlookers hurl abuse and shout 'the virus is fake', Schoolgirl, 15, is killed in a tragic accident at her family's farm that left her sister, 11, horrifically injured, Durham University student's union leader, 21, is self-declared 'man-hater' who lobbied for pronoun badges for staff and undergrads, TOPPLED!

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