Free delivery for many products! Advanced embedding details, examples, and help! As a last comment, Golden Arches East also reflects the fast pace of change in East Asia. What allows modern immigrants to participate in a transnational migration experience? 0804732078 - Golden Arches East: Mcdonald's in East Asia - AbeBooks Loading Preview. View: 549. Allow me to explain: The format allows you to catch up on some of 2020's biggest books... McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. Golden Arches East Mcdonalds In East Asi by James L Watson available in Trade Paperback on Powells.com, also read synopsis and reviews. 78 New Paperbacks for Your Summer Reading List. The widely read—and widely acclaimed—Golden Arches East argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. These are but a few of the questions confronted in this engaging study that vividly demonstrates how the theories and techniques of anthropology can be used not only to examine obscure peoples and exotic practices, but to shed light on the motivations and behavior of people conducting their daily lives in some of the major population centers of the world.Earlier studies of the fast food industry have emphasized production, focusing on labor or management. Golden Arches East: McDonald's in East Asia, edited by James L. Watson. McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. by Stanford University Press, Golden Arches East: McDonald's in East Asia. Editor Stanford University Press 1998 - Resistance to transnational corporate imports is an important aspect of McDonald's experience in Korea; Bak discusses critical media scrutiny and perceptions that consuming foreign goods is conspicuous, vain and takes money out of the local economy. Watson, James L. 1997, Golden arches east : McDonald's in East Asia / edited by James L. Watson Stanford University Press Stanford, Calif. Wikipedia Citation. The research findings from this book resonate extremely well in me. Refresh and try again. Quite absorbing. US$26.95 (paperback). Download. They were incorporated into the chain's logo in 1962, which resembled a stylized restaurant, and in the current Golden Arches logo, introduced 1968, resembling an "M" for "McDonald's". This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Does it, as some critics fear, presage a homogeneous, global culture? It analyzes consumers reactions to McDonald s in five East Asian cities: Hong Kong, Beijing, Taipei, Seoul, and Tokyo. Golden Arches East: McDonald's in East Asia by Watson, James L. and a great selection of related books, art and collectibles available now at AbeBooks.com. A little bit outdated but generally right. Posted On: April 20, 2015. What do they have to say about McDonald s? Does it, as some critics fear, presage a homogeneous, global culture? —Joseph Bosco, China Journal, "The strength of this book is that the contributors contextualize not just the food side of McDonald's, but the social and cultural activity on which this culture is embedded. The widely read—and widely acclaimed—Golden Arches East argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. Just a moment while we sign you in to your Goodreads account. Create lists, bibliographies and reviews: or Search WorldCat. Golden Arches East: McDonald’s in East Asia written by James L. Watson talks about how McDonald’s is changing the everyday lives of the Chinese, Koreans, and Japanese. EMBED. 5. Using MacDonalds as the the globalizing entity, Watson and co. look at the way the restaurant has been adopted and adapted in varying ways by Eastern nations. A modern alternative to SparkNotes and CliffsNotes, SuperSummary offers high-quality study guides that feature detailed chapter summaries and analysis of major themes, characters, quotes, and essay topics. The world is shrinking, and this book gives us prime examples of how and to what extent. Golden Arches East: McDonald's in East Asia by James L. Watson. This is important because this is clearly an academic work, not for a popular audience, and not for someone with a political agenda. McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. Loading... Something went wrong. It's an amazing cultural study that, at least to this reader, shows that globalization doesn't export a standard, rigid cultural product, but that products goes through a series of altering and readjusting to suit the specific area. What are the cultural implications of this phenomenal success? Cool anthropological study. Goodreads helps you keep track of books you want to read. "McDonald's Restaurants are to be found world-wide and books have been written on their business success and approach but GOLDEN ARCHES EAST: MCDONALD'S IN EAST ASIA is something different, providing college-level readers with a blend of cultural insights and business savvy as it traces McDonald's role in five Asian countries. Paperback ISBN: 9780804749893 Download PDF. Golden Arches East: McDonald’s in East Asia is a 1997 collection of anthropological essays edited by American academic James L. Watson. $5.78. Call it hamburger historiography, perhaps, but their analysis of McDonald's ascendancy in the East has much to say about both the corporation itself and the changing values of Asian societies. {{Citation | title=Golden arches east : McDonald's in East Asia / edited by James L. Watson | author1=Watson, James L | year=1997 | … Reviews for EAA Interview with James L. Watson on "Golden Arches East: McDonald's in East Asia" Login or register to add your own review of EAA Interview with James L. Watson on "Golden Arches East: McDonald's in East Asia" Contributor. EMBED (for wordpress.com hosted blogs and archive.org item tags) Want more? 11 Full PDFs related to this paper. Golden Arches East Summary. Golden Arches East, McDonald's in East Asia by James L. Watson. Based on fieldwork conducted in the early 1990s, many chapters have become completely obsolete or have acquired historical value as testimonies of a bygone era. Surprisingly interesting. The second edition includes the chapter "Update" and discusses globalization, McDonald's as political target, obesity politics, and social conditions in 2005, generally Originally, real arches were part of the restaurant design. It is concise enough to be used for courses in anthropology and Asian studies." As a last comment, Golden Arches East also reflects the fast pace of change in East Asia. Posted By: Lan Ziegler . A short summary of this paper. First, Watson writes very clearly in his disclaimer that neither he nor the rest of the anthropologists who contributed essays are in any way compensated by McDonald's. - Koreans conceive of McDonald's food similarly to other East Asians - a snack. Login or register to add your own review of Golden Arches East: McDonald's in East Asia - Food and Culture in the Classroom. This item is available to borrow from 1 library branch. The selected item is out of stock. "McDonald's Restaurants are to be found world-wide and books have been written on their business success and approach but GOLDEN ARCHES EAST: MCDONALD'S IN EAST ASIA is something different, providing college-level readers with a blend of cultural insights and business savvy as it traces McDonald's role in five Asian countries. I read the chapter on McDonalds in Beijing and the chapter on McDonalds in Taipei, and I was surprised by how unsophisticated both these analyses were. Stanford University Press, Stanford, 1997. xv + 256pp. I felt that the book has spoken with my inner voice. Responsibility edited by James L. Watson. Really informative, especially in trying to understand different forms of American influence on East Asia. FEEDBACK: In Golden Arches East: McDonald's in East Asia (1998), James Watson suggests that East Asians in Tokyo, Japan; Seoul, Korea; Hong Kong; Beijing, China; and Taipei, Taiwan, go to McDonald's not so much for the food but to participate in what they view as a middle-class activity. Page: 336. The item Golden arches east : McDonald's in East Asia, edited by James L. Watson represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in San Francisco Public Library. I read the chapter on McDonalds in Beijing and the chapter on McDonalds in Taipei, and I was surprised by how unsophisticated both these analyses were. We’d love your help. Golden Arches East McDonald's in East Asia. Reviews for Golden Arches East: McDonald's in East Asia - Food and Culture in the Classroom. Golden Arches East: McDonald's in East Asia @article{Lewis1999GoldenAE, title={Golden Arches East: McDonald's in East Asia}, author={G. H. Lewis and J. Watson}, journal={Canadian Journal of Sociology-cahiers Canadiens De Sociologie}, year={1999}, volume={24}, pages={571} } It would be great to see a follow up study on this topic. A book that at once challenges traditional assumptions about globalization and perceived "American Cultural Imperialism" while enlightening the reader on many surprising differences between Western and Eastern culture, most of which you have probably never even considered. Does the introduction of American fast food undermine local cuisines, many of them celebrated for centuries? The widely read—and widely acclaimed—Golden Arches East argues that Mc Donald’s has largely become divorced from its American roots and become a ‘local’ institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. This paper. [James L Watson;] Home. Find many great new & used options and get the best deals for Golden Arches East: McDonald's in East Asia, Second Edition by Stanford University Press (Paperback, 2005) at the best online prices at eBay! Start by marking “Golden Arches East: McDonald's in East Asia” as Want to Read: Error rating book. It just was one of those weird topics you'd never think about but when you learn more about it, it's a fascinating subject. One of my favorite books I read for class in college (Watson was actually a guest teacher at my college for a semester). "Golden Arches East is a fascinating study that explores issues of globalization by focusing on the role of McDonald's in five Asian economies and [concludes] that in many countries McDonald's has been absorbed by local communities and become assimilated, so that it is no longer thought of as a foreign restaurant and in some ways no longer functions as one." DOI: 10.2307/3341798 Corpus ID: 158698601. Read the Review. 主要是研究麥當勞在登陸東亞五個城市之後，對其在飲食、文化等所造成的影響。單就台北篇來說，訪談的部份很少，更多的是撰述者自己的主觀看法，缺少對當時社會環境的描述，似乎把所有的變化都歸結為美式文化入侵的影響，然而麥當勞的全球化究竟是美式文化入侵的果還是因呢？這也還有待商榷。以內容論，有些粗糙了。. It was interesting, but not something I would read over and over again. Golden Arches East, McDonald's in East Asia by James L. Watson. Yunxiang Yan On April 23, 1992, the largest McDonald's restaurant in the world opened in Beijing. In the novel, Golden Arches East, the author, James L. Watson, focused on the company’s expansion in East Asia and studied how the American culture and traditions of McDonald’s influenced the Asian countries and their people. To see what your friends thought of this book, people interested in foodways, modernity, east asia and globalization, I'd read excerpts of this book in my Changing East Asian Foodways class back in college, and always intended to come back to it and read the whole thing. It analyzes consumers reactions to McDonald s in five East Asian cities: Hong Kong, Beijing, Taipei, Seoul, and Tokyo. Golden arches east : McDonald's in East Asia. The beauty of a paperback novel is multidimensional. There are no discussion topics on this book yet. It was surprising to read of some of the differences in the perception of McDonald's in Asia both symbolically and regarding dietary norms. eBay > Books > Nonfiction; Share - Golden Arches East : McDonald's in East Asia Hardcover James L. Watson. Watson et al produce an argument defending McDonald's and globalization. Otherwise, an interesting ethnography. LibraryThing is a cataloging and social networking site for booklovers Does the introduction of American fast food undermine local cuisines, many of them celebrated for centuries? Research in remote jungles, peasant villages, or even factories does not produce the same reaction. Against cultural, religious, personal, social beliefs. Personally, I loved this book, and it is one I will read and reference many times in the future. Watson, et al concludes that in several spaces - particularly in Asia - McDonald's amalgamated into the local communities. Let us know what’s wrong with this preview of, Published Search for Library Items Search for Lists Search for Contacts Search for a Library. Emiko Ohnuki-Tierney . Members: Reviews: Popularity: Average rating: Mentions: 108: 1: 192,263 (3.63) 3: McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. (ed). Introduction: transnationalism, localization, and fast foods in East Asia / James L. Watson -- McDonald's in Beijing: the localization of Americana / Yunxiang Yan -- McDonald's in Hong Kong: consumerism, dietary change, and the rise of a children's culture / James L. Watson -- McDonald's in Taipei: hamburgers, betel nuts, and national identity / David Y.H. ISBN: 9781631493959. 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